Streamlining the internal and external communication of the Flemish government agency for Civic Integration
Services
- Strategy
- Brand design
- Print design
We helped the Agency to streamline their internal and external communication. Previously, all operating organisations had their own identity, which resulted in a loss of coherence and overview. The organisation had been in a transitional phase because different departments were brought together in one agency.
Our first task was to restructure and refine the brand. Furthermore, we helped with the company's positioning and their overall image. Later, we brought everything together into a comprehensive and workable brand book.
“Our agency arose from the merger of twenty autonomous non-profit organisations. These divergent visual traditions had to be fitted into the overarching house style of the Flemish Government. Catapult’s portfolio and reputation gave us the confidence that they have the expertise to bring such a complex assignment to a successful conclusion, both formally and functionally.”
Vincent Goussey | information designer, Agii
“Our collaboration started with a design sprint. A working group was brought together to define the assignment for both internal and external communication: the outlines of the new house style that had to be ready within two months.”
Vincent Goussey | Information designer, Agii
“Our collaboration started with a design sprint. A working group was brought together to define the assignment for both internal and external communication: the outlines of the new house style that had to be ready within two months.”
What we did
Strategy
- Content strategy
- Branding
Design
- Brand design
- Logo design
- Web design
- Print design
- Environmental design
- Signage
