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Brand identity and digital design for cultural/philosophical festival in Antwerp

Services

  • Brand design
  • Campaign
  • Web design
  • Print design

Klimaatfestival Antwerpen (Climate Festival Antwerp) is a festival of Troebel, a philosophical platform that wants to create clarity in a troubled world. By taking a cultural-philosophical look at climate change, the festival highlights various aspects of the climate problem. We joined this project with the development of the graphic and digital communication for the festival.

www.troebel.be
www.klimaatfestival.be

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Troebel vzw, Julia Alegre Mouslim and Maïté de Haan (© Eileen Vancraenenbroeck)
The power of imagination

The central theme of this first edition of the festival was “imagination”, inspired by philosopher and political thinker Hannah Arendt. Arendt placed enormous importance on imagination in judgment and political action. Climate issues were reflected through artistic creations, in order to stimulate imagination. For the organizers, imagination is crucial for realizing a green future. The bigger our imagination, the more perspectives!

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Collage as visual language

The concept to create our visual language for the theater festival is the collage technique as was used in Pop Art and Dadaism. The collages show pictures, symbols, colors of the theme randomly mixed together into one image. Images that you usually don't consciously look at transformed into a total image as a billboard to empower the imagination and to be able to see reality and ourselves in a different perspective.

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Image processing module

Each activity had its own page on the website with an animation at the top as an ‘illustration’. We developed a module for the CMS to generate the collages. In the CMS, you could upload all the elements for the collage per activity, give them a position, size and speed, after which the animated collage was created.

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(© Adel Setta & Eileen Vancraenenbroeck)
What we did

Strategy

  • Naming
  • Branding

Design

  • Brand design
  • Logo design
  • Campaign
  • Art direction
  • Web design
  • Motion design
  • Print design
  • Illustration

Development

  • User interface design
  • User experience design
  • Front-end development
  • Back-end development
  • HTML mail development

Content

  • Sociale media

A plan? A project?
We would like to hear it!

anton@catapult.be +32 (0)3 239 10 10