Brand strategy, corporate identity with logo and custom typeface design for kreon — the international reference in ‘architectural’ light manufacturing.
The new corporate identity is thoroughly prepared after much deliberation and research. Catapult analyzed kreon his identity with a survey of employees and customers at home and abroad.
The kreon logo is based from the beginning on extremely simple elements, such as can also be found in the typography of the bauhaus.
The identity expresses the kreon concept with typography. We covered basic communication needs by designing a genuine typeface — kreon — existing in 3 styles: bold, regular and light.
After drawing up the house style rules, we applied the house style to all kinds of products, both for printed matter and digital media.