Exhibition graphics for ‘Beloved’, masterpieces from the collection of Museum Mayer van den Bergh
Services
- Book design
- Exhibition design
While Museum Mayer van den Bergh renews and expands its galleries, the collection remains visible to the public. For the temporary exhibition Beloved, 90 artworks — including Bruegel’s iconic Mad Meg — have moved to the nearby Maagdenhuis.
Forty-three museum enthusiasts each selected a personal favourite work and share their perspective on it. Together, they create an intimate, human dialogue with the collection — an invitation to look, rediscover, and see anew.
Our graphic design for the exhibition translates this personal perspective into a clear and accessible visual language. Subtle typography and restrained colour choices support the story of closeness and wonder — an ode to seeing through someone else’s eyes.
Catapult’s typographic choices explore the broad spectrum of typographic history. GT Alpina brings expressive historical forms back to life, while Akkurat provides a clean, contemporary contrast.
“The book is designed to serve both as an exhibition guide during the show and as a fully-fledged book to keep in your library afterward.”
In collaboration with Museum Mayer van den Bergh, we developed an interactive guestbook with a sticker sheet, where visitors can describe or stick their favorite works and leave a message.
What we did
Design
- Book design
- Print design
- Environmental design
- Signage
- Exhibition design
