Greenille
House Styles

Logo type & house style, 2008

Greenille is an independent attorney and notary firm with branches in Brussels, Antwerp and Rotterdam. Greenille is specialized in support of wealthy individuals. At the beginning of 2008 we developed the corporate logo and the housestyle.

Concept
The concept begins with a visual association: ‘The kaleidoscope’, a cylinder with infinite possibilities. In the 19th century, nobody resisted the fascination of the kaleidoscope. This almost philosophical instrument was invented in 1816 by Scottish scientist Sir David BREWSTER in view of optical experiments. During the Belle Epoque the kaleidoscope became a true rage. In the Victorian salons the magical cilinder was a popular attraction. After supper, the choice of breathtaking kaleidoscopic images was a favorite pastime for the beau monde.

The kaleidoscopic approach refers to the different perspectives of the office but yet focused. Expertise in several legal areas but integrated.

Also with respect to typography, the approach is multifaceted. The Capitolium is used in conjunction with the Avant Garde and Anisette. Simultaneously new decorative letters arise from the patterns.